Team Thoughts | Geolytix

The Importance of Site Visits for Location Planners

1st June 2023

While data driven insights are essential, site visits are indispensable for Location Planning. Alison interviewed our Location Planners to find out why we do them and 10 top tips that might help you next time.

Inside the Corner Store - ALDI Melbourne

24th October 2022

While Rachel was in Australia working on a client project she took time out to explore Melbourne CBD and visited the new ALDI format Corner Store.

Machine Learning within Location Planning

3rd October 2022

Machine Learning is not new. We have used it in Location Planning for years, but new advancements mean now we can do more. Danny shares more about the Geolytix ML journey.

Where the FAANGs live.

22nd August 2022

Blair visited Battersea Power Station over the weekend and shared some of his thoughts.

LondonShuffle

27th July 2022

Six years ago we had a team social to a newly opened Shuffleboard club called LondonShuffle. We were delighted to support them recently with some location data and analysis.

Porto: Bridges, Hills, Port and Viewpoints

23rd February 2022

At last, time to dust off the trusty Geolytix tote for my first overseas adventure since the start of 2020. Where's Lou goes international... my first destination: Porto, Portugal's 'second city'.

Blossom in the Year of the Tiger

26th January 2022

Coco discusses Chinese New Year traditions, and the slight alterations made throughout the pandemic.

My work experience week at Geolytix

30th November 2021

Gagan Singh Virk joined us in October on a work experience placement from NewVic college. Here he details his week with us...

Bonfire Societies - a Sussex phenomenon?

5th November 2021

Remember, remember the 5th of November... Realising her bonfire night was a Sussex tradition, Kate talks about the world of Bonfire Societies, using MAPP to look at the possible impact of the festivities road closures.

Opening up the World of Location Planning with COOK

2nd November 2021

COOK approached us, keen to open more shops and concessions; they requested a toolset that would help support them in understanding and analysing the potential of new locations. Challenge accepted, we got to work...

The top 10 things I learned on the ten-year Geolytix journey

28th October 2021

Blair, our CEO has reflected on his 10 years at Geolytix, and has jotted down 10 things that he has learned in the past decade.

10 years of success stories

27th October 2021

Geolytix wouldn't be successful without its clients; to celebrate 10 years, we thought we would look back on 10 of our UK projects that have helped us become the company we are today.

Refill Stores

19th October 2021

Can I get a refill? Zero waste suppliers are on the rise in the UK, and I've been trying out a few innovative local options.

Growing our affluence (proxies) - finding the rich and the rest

29th September 2021

Sometimes to get the perfect data, you have to think outside the box. Faced with a data limitation, Clive our Data Scientist, turned to Facebook to answer a few affluence questions

In-person events are back on and we couldn't be happier

23rd September 2021

Our CEO Blair Freebairn headed to his first in-person event since before the pandemic started 18-months ago. Below he details the experience at ODI Canal Side Chats

Is Food Delivery catering for the rural?

25th August 2021

The pandemic has brought us a 'new normal'; one such shift has been housing demand. With people looking to relocate to homes outside the city, we look at whether Food Delivery is catering for the Rural.

How to juggle freelance work with a research degree: a masters guide

17th August 2021

Oliver Hall recently joined Geolytix as a freelance software configuration developer, whilst completing his Masters at the University of Leeds. Here he discusses juggling masters work, a new job and multiple laptop screens...

3 months after joining Geolytix and I've finally met the team in-person

21st July 2021

With offices now allowed to officially open, Lizzie - our latest associate- discusses how working from home didn't hinder the spirit and qualities of Geolytix shining through the virtual workplace.

Is Poland turning discount?

30th June 2021

With discounters taking more and more market share in Poland, we thought it would be interesting to look at the journey of grocery retail in Poland through the years and try and answer the question: 'Is Poland turning discount?'

EUROS 2020(1): The GEOLYTIX Top Trumps

29th June 2021

With the EUROS in full swing (and our office sweepstake well under way) we thought we would honour our appreciation of geography and celebrate the stadiums hosting the EUROS - as well as the teams themselves!

Life has changed, and so has retail...

16th June 2021

With the one year mark of the start of the pandemic (and multiple lockdowns) far behind us, our Project Director based in China, thought it would be the perfect opportunity to discuss how life - and retail - has changed.

What causes the online halo?

11th May 2021

As much as the precise cause of the classic halo is not entirely settled, the online halo is not totally understood by retail planners. Yet their importance when planning and forecasting, means we need to both understand and model them when planning multi-channel networks.

Mobility Data: Battle of Birmingham

7th May 2021

Birmingham and the Black Country was a highly requested area for us to look at next, and we couldn't resist. This time we've looked at: Aston Villa, Birmingham City, West Brom and Wolves and the results certainly are interesting...

Mobility Data Proves It – North London is Ours

19th April 2021

Whilst looking through our Unacast mobile device ping data, we decided to use the data to look at which team had the highest active devices on home matchdays. And the results are in.....

Visualising Sakura (cherry-blossom)

13th April 2021

With COVID muting hanami (flower-watching), the true meaning of Sakura - people gathering under the cherry blossoms drinking and picnicking - I decided to visualise the seasonal phenomenon (and plan my celebrations for next year).

The changing retail landscape

30th March 2021

With more stores closing than opening in 2020, it is not surprising that UK high streets are left with empty retail units. Instead of leaving the spaces unused, developers are turning to new ways to use the space.

International Women & GEOLYTIX

8th March 2021

To celebrate International Women's Day, I thought it would be a brilliant time to celebrate all the fantastic women in the GEOLYTIX team

The Geography of Pokémon GO

26th February 2021

With the nation locked away, its not surprising we turned to the world of AR and VR. To celebrate the 25th Anniversary of Pokémon, we delve into the phenomenon of Pokémon GO, and the impact on mobility and tourism alongside the growing presence of AR in the retail world.

Playing to win: Board Game Cafés and the Communal Meeting Space

22nd February 2021

The UK’s new indoor lifestyle has prompted a boom in the board game industry over the past year, building on past successes. Waiting to eat up this new demand are the country’s surviving board game cafés, provided we haven’t been too scared away from meeting up in person.

How to reinvent retail spaces for a more sustainable future?

1st February 2021

The pandemic has accelerated the so-called Retail Armageddon and we are facing a dramatic oversupply of retail space in the UK. The repurposing of vacant or declining department stores, shopping centres and high streets will require creativity and imagination, but it will also require data.

A 4-Month journey with Tesla: a change made on fuelling up

25th January 2021

Tesla reached record sales last year, narrowly missing its half a million target. And with Tesla's entry-level Model 3 sedans now being manufactured at the Shanghai Gigafactory, Tesla is staying on top of the Chinese electric-car sales leader board.

A bit more help than just the Milkman

18th January 2021

2020 was a year we will never forget and it changed the way we socially interacted as a nation. The food industry was significantly impacted, which opened doors for an old British favourite...the milkman.

Consistency Across Borders

3rd November 2020

As retailers increasingly take a more regional or even global view of multi-channel strategy, the importance of defining and applying a consistent data and analytical approach across borders has also increased.

Historic England - High Street Heritage Action Zones

21st October 2020

How can you use data to identify ‘similar’ locations? For retailers, looking for areas similar to those with high performing stores, this may be a simple enough task. Counts of surrounding population, competition and demographic data lend themselves well to similarity modelling.

How can data help our tourist towns recover?

10th August 2020

We’ve been pondering this question at Geolytix. Here in our local state of Victoria, Australia, our tourist towns have been hit by the double whammy of horrific bushfires followed by the Covid-19 Pandemic.

Retail Trend in Mainland China - 2019 Review & Outlook

22nd July 2020

Over the past three years, the top 10 consumer cities in mainland China witnessed the opening of 437 brand new shopping malls – an average increase of 43 malls in each city! And that hasn’t taken into account any reopening’s after upgrading or redevelopment.

Retail Network Planners – Your World Needs You.