Kim joined Geolytix part-time in 2022 as she completes her PhD at the University of Leeds. In collaboration with Sainsbury’s, Kim’s thesis demonstrates the feasibility of applying individual-level modelling methods to refine spatial models used within the grocery sector. During her previous degrees, Kim has worked as a Demographic Analyst, and as a Spatial Data Science Junior Engineer.

Her experience and research in location planning, analysing loyalty card data, and customer segmentation supports the development of tools here at Geolytix.

Outside of work, Kim enjoys hiking, practising Olympic-style weightlifting, and videogames. She can also solve a Rubik’s cube in 17 seconds.

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