Loaf Case Study

The Challenge

Loaf are champions of comfort, colour and good old-fashioned craftsmanship. Their sofas are built in the U.K. by skilled teams who care for their customers as much as they do. Quality is at the heart so that people can buy fewer but more durable and long-lasting investments for their home.

Loaf was a digital native business but recognised the opportunity of opening “slowrooms” so that customers can try out the comfiest sofas in the world. They now have 11 “slowroom” Shacks across the U.K. with ambitious plans to open more, and they decided to partner with Geolytix to develop the analytical tool to support them with their Shack strategy.

Geolytix have loved building a relationship with the whole team at Loaf, working together to support them in understanding their customers, their Shack estate and online offer so they can continue to provide their exceptional service and products.