Arco Case Study

The Challenge

Arco's mission is to keep people safe at work. Arco have a network of ~50 stores located across the UK alongside their safety training and consultancy business. Our challenge was to understand the drivers of store performance, and to use this to develop a blueprint for the expansion of the stores network; allowing more people to have easier access to a local store.

The Approach

• In depth analysis of store data to build understanding of branch catchment areas.
• Identification of the key factors which drive branch performance – both at the macro (market) level and at the micro (location specific) level.
• Development of a unique, bespoke database of all trade parks in the UK, each ranked according to it’s suitability for a new Arco store.
• Identification of the best opportunities for new branch openings, in terms of both the markets to enter and the trade parks on which to locate.