Global Urbanity Case Study
Global Urbanity
How far are your customers willing to travel?
Overview
Urbanity describes the type of environment that people live in across the world, a classification of urban to rural.
This data helps users to understand customers or stores based on common factors of their surroundings.
Applications
- Insight into levels of accessibility and differences in service provisions.
- Utilise in customer or store segmentation, to help better understand potential mission types.
- Better understand how catchment sizes may vary by store (e.g. store catchments may be larger in more rural areas).
- Vital in identifying possible locations to help realise the size of the prize.
Features
- H3 level 9 (200m edge~400m hex grid).
- Urbanity classification.
- The data is available at a resolution called H3 level 9, a hierarchical grid system. These grids provide a means for the data to be provided at a common geography in every country.